About Us

A Boutique Born from the Heart of White Owl

Here in White Owl, South Dakota — a dot on the map with a whole lot of soul — you’ll find White Owl Creek Boutique, where prairie chic meets modern fashion and vintage wanderlust. We believe shopping should feel personal, welcoming, and full of discovery. That’s why every piece in our boutique is hand‑selected, every detail is intentional, and every visit feels like stepping into something special.

This journey began with Ann Shaw, who opened Ann’s Hair and Nails back in 2002. What started as a few jewelry pieces and purses in 2011 quickly grew into a passion for curating unique finds. By 2015, Ann rebranded, launched a website, and set her sights on bigger dreams. In 2020, she and her husband Les purchased the historic White Owl Store, remodeled it with love, and opened the doors to a boutique that blends fashion, beauty, and small‑town pride.

Named after the creek that winds through the Shaw family ranch, White Owl Creek Salon & Boutique is more than a business — it’s a celebration of community, heritage, and the kind of charm you only find off Highway 34. Ann, Les, and their daughters Katie and Kylie are proud to keep White Owl thriving, one customer at a time.